Your first reaction to this title is evident. Why would you, a good follower of Google’s principles, use two tracking codes? Now that sub-domain tracking and Cross-Domain tracking are available, you can direct data across sites to one single account. Given below are some scenarios where using only one tracking code doesn’t work:
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How boring a life could be, without advertisements? We never lived a life like that – without advertisements! So drop the thought and accept the reality that ads are omnipresent, whether it is on TV, Radio, Internet or Hoardings.
The digital space is always a luring factor for all new age marketers and they have always been in search of new techniques and actions that could stick customers to the brand. First, it was display advertisement and customer interaction. Then the tiny era of content came in. Pumping out contents which are “good” and letting netizens to share and take up the propagation was another recent style in social media. Some marketers still do and it may work, but advertisements are now reaching a whole new level. Advertisements are re-cooked well, especially in digital marketing. Now, there is a new dish on the plate – Native Advertising. So what does it mean?
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It is good to have desires. One will be overwhelmed with joy when those materialize. I felt the bliss when I was selected by Nabler-The Digital Analytics Company. When I took the decision of a horizontal shift to the digital marketing arena from an entirely different field, the passion and the will to explore the exciting, new-generation marketing styles were the only things which fueled my run.
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Most modern websites associate themselves with their partner pages on Facebook, twitter or just an associate site by having a prominent link or a banner on the page. Ever wondered if these outbound links are taking the visitors away from your site. Those visitors could have engaged a little more or might even get converted instead of just going away to the other site and never coming back?
Here is an easy step you can implement using Google analytics and check if the visitors who click on those external links ever come back or not.
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Google Analytics allows you to segment traffic data so as to get better insights for your website. GA filters can be created for different parameters so as to easily segregate traffic to get a better understanding of referring keywords.
In this post, let us learn how to create different types of filters.
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Recently when I was going through a survey report I found a very interesting observation, the most common response to the question “Reasons for not completing an online Task” was either the ‘Website is slow’ or ‘Broken hyperlinks’. So, I thought of finding a solution for these problems and came out with a guideline of some important measures to take.
There are many types of errors that can happen, but not all of them can be traced with the help of typical web measurement tools alone. Here are a handful of the most common ones that can be tracked:
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The first question that would come to the mind would be “Why to migrate from ExcelClient to Report Builder in the first place?”
To answer this question, let me put forward few of the advantages I have had using this amazing tool.
Omniture SiteCatalyst Report Builder from Adobe is called an ‘Intuitive tool’ for a reason.
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Often you will see errors on your website and will have no idea how to track them. Rather than sit and scratch your head, you should actually drill down and learn about how to track these errors.
Depending on whether you are using web server log files or page tags for collecting traffic data, there are different methods to capture errors:
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A service provider in India has recently partnered with Facebook to launch a new “Facebook Phone”. It gives users affordable pre-paid and post-paid plans to surf, upload pictures/videos, update status messages and chat with their Facebook friends.
If you are guessing that am going to tell you about the benefits of having a Facebook Fan page, then you are wrong. I’m sure all the enterprises already own a Facebook page and have a fair share of fans. They constantly update the page with status messages, photos and videos. The posts get tons of likes and comments. You are familiar with Facebook insights and must be doing a regular report about the volume of new fans, likes and comments etc.
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