Web Analytics India

If you are serious about improving your ROI on social media networking activities then you should be using these smart and effective tools. These tools are real good at measuring the penetration and effectiveness of your brand on the social media arena.

First step is to decide what specifics you are looking for and then use the appropriate tools for extracting the best results. There are many tools available, but here’s our list of some good free ones that cover all types of social media channels like social networking sites, video sharing sites, bookmarking sites, blogs and forums. So try them out:

Twitalyzer

It comes up with a lot of metrics that measures your success on Twitter. Apart from showing the growth of your following in a graph, it gives you more useful information like, how engaged your audience is and how influential you are. It also gives you a snapshot based on the past 7 days of activity, with trending information available for the past days.

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Homepage is THE most important page of your website. The first impression that it gives to the visitors decides the path they follow on your website and how they act. One thing is for sure, there is never a “perfect” homepage. You need to reassess and reinvent every few months to ensure that your homepage reflects the needs of your visitors. At Nabler, we get a chance to work with many global brands and we regularly conduct tests as to what works better. In this post, we will be discussing a homepage design that we optimized.

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We all have forms on our websites – forms that you wish people would fill, for you to get leads or sales. We have some or the other type of forms at all the stages of our websites – contact forms, feedback forms, personal details form for online purchases, forms before a visitor downloads some info, and so on. Why do these forms matter so much?

Do you know that making these forms simple and doing some minor or creative changes can have a huge impact on your conversion rates? You might need a lot of info from your visitors, but how would you feel if you find out that about half of them are leaving your website just because they don’t want to fill a lengthy form.

Before we move on to give you some examples of how people have changed their forms to increase conversions, let’s discuss some of the basic design principles that apply to any web form that you build for your website or landing page. So, here we go:

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Improving the stickiness of your website, especially the landing page is real important for your business. This online face of your business needs the right cosmetics, so that your visitors DO NOT take their eyes of it. So follow this easy and effective checklist to spruce it up right now.

It’s not about ME but the Customer

The most repeated yet the most ignored catch. Let me repeat and put it up here, this is SO important, you absolutely cannot ignore this. No matter how big you are, you can talk about yourself later, first address the emotional/business need of your prospects in your landing page.

Credibility factor

No matter how good your product looks, it’s the credibility of your product and service that wins. You may get a few people who will obviously try it out but most prospects would like to hear it from someone else or someone that they can relate to. So stamp your genuineness and quality with some emotional and logical testimonials, awards, celebrity endorsements, and so on. This will go on to make a huge impact and rake in more business. So put up a space for this in your landing page.

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Split testing your ads or marketing content is a proven way to choose content and design that gives a higher ROI. This age old practice can be effectively used to convert a good webpage into a great, money pulling machine. These changes can be minute or almost unnoticeable but the effects may be huge and importantly profitable. Here is a list of some real tests done which clearly proves this point.

How effective are words?

A website on diabetics read as “Keeping tab on your diabetes just got a lot easier” and below this headline they put a join in button.

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The surge of social medial networks is tightly coupled with the varied challenges when it comes to analyzing social media, especially for business needs. Businesses have to muscle its way out of these challenges to fully benefit from this human network colossal, which is poised to replace emails and other means of communication in the future. These challenges if clearly understood and unlocked are guaranteed to bring a potential and profitable channel for business promotions and marketing. So let’s look at some of the major challenges faced by social media analysts

1. Too much qualitative data: Imagine you have 10,000 tweets on twitter about your product. How do you even start to analyze these tweets? There are applications that could automatically tell you the sentiment. But if you want a better view, you will have to dig deeper to come to some kind of an actionable conclusion, now that’s time-consuming and real hard work, however extremely fruitful

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(An interview with Seby Kallarakkal, Founder and CEO, Nabler Web Solutions – by D. Murali. Published in Hindu Business Line on June 17, 2010.)

Should a marketer worry about varied streams of data portraying seemingly different stories? “I would think not,” says Seby Kallarakkal, the founder and CEO of the Bangalore-based Nabler Web Solutions Pvt Ltd. Having data from other marketing streams would actually help a Web analyst draw the right conclusions, he reasons during a recent interaction with BrandLine.

“Let me give you an example. We were studying data for a Web site and found a big spike in traffic. A few days later, the traffic went back to the old level. There was nothing on the Web site that could explain this sudden jump. Then we got some additional data — the dates on which the customer had run a TV ad. The jump in traffic coincided with the airing of the TV ad. After a few days, the TV ad stopped. And gradually traffic on the site also dropped.”

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Do you need to display and analyze a network graph but you don’t want to deal with difficult applications, arcane file formats, or advanced programming languages? NodeXL may be what you’re looking for.

NodeXL is a template for Excel 2007 that lets you enter a network edge list, click a button, and see the network graph, all in the Excel window. You can easily customize the graph’s appearance; zoom, scale and pan the graph; dynamically filter vertices and edges; alter the graph’s layout; find clusters of related vertices; and calculate a set of graph metrics. Networks can be imported from and exported to a variety of data formats, and built-in connections for getting networks from Twitter, Flickr, YouTube, and your local email are provided.

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Auditing your website is as important as the need for a complete and regular analysis of your website traffic. Site auditing tools are mostly designed to track down glitches and help you increase the performance of your website analysis. Let’s look at some of the widely used site auditing services and tools.

SiteScan™

This is a diagnostic tool from EpikOne that verifies if the Google Analytics (GA) Tracking Code is installed properly on your website. It checks for both legacy urchin.js and the newer ga.js tracking code. It scans for several configuration pitfalls and gives you the result in an easy readable file format. It also identifies whether the tracking code is properly installed in your webpages or not and include all these information in the diagnostic report. All this makes it easier for you to track these pages and fix them for optimum performance.

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They say if your business is not online, it is as good as non-existent. Of all the business websites, less than 20% employ web analytics to track the performance of their site. One needs to remember that what a company needs from their website and what purpose the website actually serves may vastly differ. If you have a website, it is most crucial to study the visitor experience and analyze the data generated. The data gathered, however, can be overwhelming and vast and therefore knowing what information is worth tracking and what isn’t becomes extremely important if you want to use web analytics effectively.

The following seven points are crucial to create a significantly insightful web analytics report:

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This article has excerpts from: Social Marketing Analytics Report by Web Analytics Demystified And Altimeter Group. Please visit http://john.webanalyticsdemystified.com/2010/04/22/new-research-on-social-marketing-analytics/ for more details, formulas, and to download the report.

We are living a world of constant flux. Technologies emerge, communication channels open and consumer behaviors adapt. These changes are apparent in the ways in which consumers interact with marketers and their brands as well as the ways in which consumers empower one another. Marketers are experimenting with all sorts of online marketing and social media channels without properly understanding the results it is generating for them.

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Nabler Web Solutions sees integration with mainstream business intelligence tools, and an increase in data sources..

D. Murali

With feet firmly on the ground, in Nageswara Rao park, the topic of discussion that Seby Kallarakkal and I engage in is the ‘future of Web analytics.’ He begins by asserting that tools will become more intelligent. We have been seeing Web analytics tools with more features, more customisation and more reports, elaborates Kallarakkal, founder and CEO of Nabler Web Solutions Pvt Ltd, Bangalore (http://bit.ly/F4TSeby).

“Soon, we should be seeing Web analytics tools moving towards more intelligence, giving analysis, conclusions, and perhaps even recommendations. If no one does it, we would be very tempted to build one.” Who can hold a ‘building’ task from someone with an IIT Kharagpur architecture degree, and a BITS Pilani MS in software systems, I remind myself…

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