Web Analytics India

Advanced Segmentation and Customer reports in Google Analytics

- contributed by Seby Kallarakkal

Web analytics world is going to be changed once again by Google Analytics. The sad part is that Yahoo was so close to take leadership position from GA, but got the timing wrong. From the time Yahoo acquired IndexTools, almost everyone was expecting Yahoo to launch it for free and beat Google at it’s game. For people who had used IndexTools and GA, getting IndexTools was a much awaited option. But Yahoo sat on this for too long. They also made the mistake of announcing without making it available to the public. And while Yahoo was preparing for the launch GA launched the revised version with the two killer features that differentiated it from Index Tools  – segmentation and custom reports.

I took a test drive of these two features in the beta mode and I must say that it seriously rocks. The UI is fabulous and the flexibility is amazing. Gone are the days when you had to create 50 profiles in GA because it didn’t allow advanced segmentation. So, GA has managed to shake up the web analytics tool industry once again. Now, customers would seriously think about their investments in the expensive web analytics tool. Granted, GA still doesn’t give real time data like the more expensive paid solutions. But I guess, it’s just a matter of time.