- Contributed by Robin Browne
At work, we constantly emphasise on learning. Sometimes it is easy and sometimes it is not. Comparisons can be futile but I will risk my neck with one, Omniture has a large help section, but it is not always easy to find a solution to your problems. This may be due to the complexity of the entire Omniture ecosystem, but come on at least they can improve their search functionality.
Google Analytics on the other hand has a refreshingly useful help section. And now with their updated Conversion University, it has become even better. The video presentations are a must see for anybody dabbling in GA.
This they have coupled with an online certification program called GA Individual Qualification (honestly, never pick IQ as an acronym, too many stupid questions are asked). It’s been out since March of this year, so I was pleasantly surprised to find that I was only number 854 to pass this test. It costs 50 bucks USD, and you get a PDF certificate at the end of it. Would have really loved it if they gave us some sort of badge I could displayed on our website.
Far as the test was concerned, if you have used GA for a while you will find it pretty easy. I sat on it for a long time thinking it would be far more challenging. Just brush up on Goals and Adwords and you should be fine.
Certification is necessary step we all should look forward to, it may not tell apart the good from the great, but it does establish a baseline. And if we as an industry are to have more credibility these are steps all of us can take to reassure our potential customers.