Web Analytics India

Company Profile:
Nabler is India’s first pure play web analytics company. We are looking for web analysts who are excited about analytics and the Internet. We analyze data for some of the best brands in the world and work on a range of tools including Site Catalyst, Coremetrics, WebTrends, ClickTracks and Google Analytics. The selected candidate will get an opportunity to work directly with the customers. He or she will get a chance to analyze not just web data, but a mix of traditional and online media.

Job Title:
Web Analyst

Job Profile:

• - 2+ years experience in analyzing websites
• - Expertise in one of the following tools – WebTrends, Site Catalyst, Coremetrics, NetInsight
• - Experience in handling customers directly in the area of providing web analytics services
• - Excellent written and spoken communication
• - Should have an analytical mind
• - Should be based out of Bangalore
• - Should have very good hands-on experience in creating powerpoint slides
• - Should be a power user of Microsoft Excel
• - Should have an eye for detail and quality

Key Responsibilities:

• - Interfacing with the customer, understanding the requirements and delivering on time (Some of our customers are in the US and you might have to stay back on some days till about 10 PM to talk to them)
• - Providing insights on the data being reported
• - Delegating work to colleagues when situation demands
• - Building reports and analyses using powerpoint or Excel

We are located close to the outer ring road, in a place called HRBR layout or Kammanahalli in Bangalore.

If you meet our criteria, you would be called to our office to do some hands-on analysis and reporting. If you like what you are doing and if we like how you are doing, we’ll get you on board.

If interested, kindly send your updated resume with the following details at hr@nabler.com.

1. Name:
2. Email ID:
3. Contact Number:
4. Best time to call:
5. List web analytics tools that you are familiar with:
6. Rate yourself on SQL / MS Excel / MS Powerpoint on a scale of 1 to 5:
7. Have you interacted with customers directly while providing the service of web analytics (yes / no)
8. Current CTC:
9. Expected CTC:

- Contributed by Anish Jacob

“Can you confirm that there is no overlap between the organic search traffic and the paidsearch traffic reported in Google Analytics?”
This was the question posed to me by a client recently…

I immediately turned to the Advanced Segmentation feature of the tool. I quickly set up three custom segments as follows:

1. Organic Search Traffic: The segment of visitors that originated from organic search sources
2. Paid Search Traffic: The segment of visitors that originated from paid search sources
3. All Search Traffic: The segment of visitors from all search sources i.e, paid and organic

My hypothesis was that if there is no overlap of traffic then the sum of visits form organic sources and paid sources should be equal to the visits reported by all sources. However if the numbers don’t add up then we need to investigate and see what is causing the overlap.

I applied the segmentation to the Visitors Overview and the numbers spoke for themselves… no overlap! Thanks to the Advanced Segmentation feature answers such questions from clients is quick and easy.