Web Analytics India

This is an extract of an article with interview of Nabler’s CEO Seby Kallarakkal with Shanti Anne Morais of mediabuzz.com.

The World Wide Web is home to millions of online businesses that compete against each other for top Search Engine Optimization (SEO) page ranks. So what sets your business apart from your competitors and what will attract users to visit your website or search engines to rank your site at the top? Before planning your SEO campaign you should have a fair understanding of your targeted online audience and how they navigate the web – i.e. web analytics. By aligning your website to improve the user experience as a result of web analytics, you’ll also increase your SEO.

Read the full interview at www.mediabuzz.com.sg

- Contributed by Kamesh M

We all know that using a Bubble Graph one can show three different dimensions of data i.e, X-axis, Y-axis and the Size of the Bubble to represent an additional dimension of information for the given time period. With a small set of data this may not prove beneficial but is pretty much helpful to visually represent a large segment of data. It gives a quick impression of how the large data relate to each other in terms of for example volume, position, placement, etc among many other possibilities. All that saying, it however shows only for a certain defined time such as for a week or a month of data.

The same bubble chart can however be tweaked at large to show how the relation continues over a moving time range – say across the three months in a quarter or across twelve months in a year, which is better known as ‘Motion Chart’. And all that using the very common MS Excel itself. When the data has to be shown for different time periods using the same graph it could become a bit challenging. The idea is to show how the bubbles change with time or say any other dimension. In simple words, this can be done by using a scroll bar that would allow control the progression or the change.

We are looking for a business development manager (BDM) to take our web analytics services to customers and partners. This person would be responsible for new customer acquisitions as well as building a network of partners.

Job Specification
Our ideal candidate would be:

• - From the digital marketing industry
• - 2 plus years experience in sales and marketing
• - Proficient in networking, especially through channels like social media
• - Excellent communication and presentation skills
• - Experience in building partnerships