Monthly Archives: May 2010

6 Pillars Of A Good Web Analytics Report

They say if your business is not online, it is as good as non-existent. Of all the business websites, less than 20% employ web analytics to track the performance of their site. One needs to remember that what a company …

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Measuring Social Media Marketing Activities

This article has excerpts from: Social Marketing Analytics Report by Web Analytics Demystified And Altimeter Group. Please visit http://john.webanalyticsdemystified.com/2010/04/22/new-research-on-social-marketing-analytics/ for more details, formulas, and to download the report. We are living a world of constant flux. Technologies emerge, communication channels …

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The Way Forward For Web Analytics

Nabler Web Solutions sees integration with mainstream business intelligence tools, and an increase in data sources.. D. Murali With feet firmly on the ground, in Nageswara Rao park, the topic of discussion that Seby Kallarakkal and I engage in is …

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Top 5 Reasons Why Consumer Brands Should Track Social Media

Communication about brands no longer happens in spaces where the brands have full control (like their websites); they are not restricted to spaces where there is some control (like moderated forums). The communication happens in spaces where the brand has …

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