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Monthly Archives: December 2011
Measurement Plan and Campaign Analytics
Big enterprises that run massive campaigns end up making a crucial mistake at the very beginning and that mistake is not making a measurement plan for the campaign. At the end of each campaign, the stakeholders are drowned with reports …
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Why Analytics and Adwords Conversions differ?
Every month after I send the monthly report to my client he always comes up with one question, “Can you please see why Analytics and AdWords are reporting different numbers for PPC leads? Which one is correct and what is …
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