Author Archives: kriteeka

Understanding your Blog’s ‘Traffic Ecosystem’

Posted on October 4, 2011 by kriteeka | 2 comments | Category | Tags

The internet has become the new age knowledge center and blogs have become the new age information syndicates. Have a problem? The World Wide Web is sure to throw up millions of sources at you, with each blog looking fancier …

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WAW-The Event that was

Posted on September 14, 2011 by kriteeka | 2 comments | Category | Tags

Two weeks have gone by since Nabler and Webtrends organized the Web Analytics Wednesday meet. The event was a gathering of digital marketing and analytics experts and enthusiasts from all over Bangalore and cities like Chennai, Bhopal, Pune and even …

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15% Increase In Internet Advertising Revenue In 2010: Report

Posted on April 15, 2011 by kriteeka | 0 comments | Category | Tags

The recent IAB Internet Advertising Revenue Report for 2010 puts a positive stamp on the growth of online advertising, with 2010 witnessing a prominent increase of 15% (to $26 billion) in revenue as compared to 2009. In 2009, we saw …

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Use Canonical URLs To Direct Web Traffic Correctly

Posted on March 22, 2011 by kriteeka | 0 comments | Category | Tags

You want your visitors to see a page identified by a certain URL; however, depending on the visitor’s navigation pattern they can access the same page through multiple URLs. For example, you run a website called yoursite.com and let’s say …

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An End To Tracking And Targeting As We Know It

Posted on March 12, 2011 by kriteeka | 1 comment | Category | Tags

Soon online marketers would be asking how deep can we legally go when it comes to tracking the steps of their online visitors. With evolving analytics tools and increasing investments in analyzing customer behaviour, marketers are getting ever more enthusiastic …

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Web Analytics – Refining and Redefining The Current Techniques

Posted on December 30, 2010 by kriteeka | 1 comment | Category | Tags

In the coming year we shall see tremendous refinements in the current web analytics tools to meet the new and very specific analytics needs of growing organizations. Here is our list of the top trends that we are likely to …

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Part 5 of 5: Mobile Analytics: What To Measure And How To Optimize Your Mobile Website?

Posted on October 19, 2010 by kriteeka | 0 comments | Category | Tags

Apart from the conventional web analytics data like unique/returning visits, clicks, page views, bounce rates, landing pages, exit pages, conversions, referring domains, and geographic segmentation; you can gather some interesting details about your mobile website visitors. Here are some insights: …

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Part 4 of 5: Mobile Analytics: Mobile Visitor Behaviour

Posted on October 15, 2010 by kriteeka | 0 comments | Category | Tags

Using a stylus or your finger on your mobile is heavily different from using a mouse and a keyboard; you know which one is more comfortable and faster. Similarly, there is a vast difference in the user behavior on these …

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Part 3 of 5: Mobile Analytics: Comparative Analysis of Popular Mobile Analytics Tools

Posted on September 24, 2010 by kriteeka | 0 comments | Category | Tags

Getting your analytics right on mobile platforms is definitely not an easy nut to crack. Unlike traditional web analytics, these tools are much younger and inconsistent due to technical limitations; however good news is that they are rapidly getting better. …

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