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Category Archives: Advanced
Setting up Data Filters in Google Analytics
Google Analytics allows you to segment traffic data so as to get better insights for your website. GA filters can be created for different parameters so as to easily segregate traffic to get a better understanding of referring keywords. In …
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Identifying and Measuring common Website Errors
Recently when I was going through a survey report I found a very interesting observation, the most common response to the question “Reasons for not completing an online Task” was either the ‘Website is slow’ or ‘Broken hyperlinks’. So, I …
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Migrating from ExcelClient to Report Builder
The first question that would come to the mind would be “Why to migrate from ExcelClient to Report Builder in the first place?” To answer this question, let me put forward few of the advantages I have had using this …
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Tackle those Website Errors!
Often you will see errors on your website and will have no idea how to track them. Rather than sit and scratch your head, you should actually drill down and learn about how to track these errors. Depending on whether …
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Engaging Facebook Fans with Posts!
A service provider in India has recently partnered with Facebook to launch a new “Facebook Phone”. It gives users affordable pre-paid and post-paid plans to surf, upload pictures/videos, update status messages and chat with their Facebook friends. If you are …
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Using Google Analytics to reduce PPC cost
Are you tired of spending a lot of money on keywords to drive traffic to your site? Well the solution to this can be as simple as just closely monitoring your Google Analytics data. This data can help you lessen …
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Tracking QR Codes with Google Analytics
Measuring online marketing campaigns was always possible but measurement of offline marketing to understand how it affects the online visibility of a particular company was a challenge. But now this gap is almost filled by the introduction of QR codes, …
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Measurement Plan and Campaign Analytics
Big enterprises that run massive campaigns end up making a crucial mistake at the very beginning and that mistake is not making a measurement plan for the campaign. At the end of each campaign, the stakeholders are drowned with reports …
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Why Analytics and Adwords Conversions differ?
Every month after I send the monthly report to my client he always comes up with one question, “Can you please see why Analytics and AdWords are reporting different numbers for PPC leads? Which one is correct and what is …
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Building ‘Data Blocks’ with Omniture Excel Client
We analysts are in love with Microsoft Excel as it helps us view and manipulate data in numerous ways to gain more insights. Most of the analytics tools give us the data we require, but consuming it on Excel is …
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