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Category Archives: Google Analytics
Installing Multiple Google Analytics Tracking Codes
Your first reaction to this title is evident. Why would you, a good follower of Google’s principles, use two tracking codes? Now that sub-domain tracking and Cross-Domain tracking are available, you can direct data across sites to one single account. …
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Are your Outbound Links stealing your Visits?
Most modern websites associate themselves with their partner pages on Facebook, twitter or just an associate site by having a prominent link or a banner on the page. Ever wondered if these outbound links are taking the visitors away from …
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Setting up Data Filters in Google Analytics
Google Analytics allows you to segment traffic data so as to get better insights for your website. GA filters can be created for different parameters so as to easily segregate traffic to get a better understanding of referring keywords. In …
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Using Google Analytics to reduce PPC cost
Are you tired of spending a lot of money on keywords to drive traffic to your site? Well the solution to this can be as simple as just closely monitoring your Google Analytics data. This data can help you lessen …
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Tracking QR Codes with Google Analytics
Measuring online marketing campaigns was always possible but measurement of offline marketing to understand how it affects the online visibility of a particular company was a challenge. But now this gap is almost filled by the introduction of QR codes, …
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Why Analytics and Adwords Conversions differ?
Every month after I send the monthly report to my client he always comes up with one question, “Can you please see why Analytics and AdWords are reporting different numbers for PPC leads? Which one is correct and what is …
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Understanding your Blog’s ‘Traffic Ecosystem’
The internet has become the new age knowledge center and blogs have become the new age information syndicates. Have a problem? The World Wide Web is sure to throw up millions of sources at you, with each blog looking fancier …
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Contain your links-A case of GA tag implementation
Taking forward the issue presented in the last post. I would like to present another instance with the maintenance of Google Analytics tags. Here the problem was due to negligence in the initial stages of GA tag implementation. The result was similar, misleading metrics that presented a completely false picture about the client’s website traffic.
The problem
The client is a leading bank in US, with over 119 years of experience in providing banking services, specializing in home loans and wealth management. We handle the Web Analytics reporting, Analysis and Implementation services for their website. I came across a particular issue related to the data shown in GA. There was certain abnormal data that was being shown in the client’s Google Analytics account.
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Lack of Audit & Maintenance in Web Analytics leads to misleading results
Despite the importance of web analytics tools, many organizations fail to realize that choosing a web analytics package is just the beginning. It needs to be followed by proper implementation and continuous maintenance, otherwise what we are left with are …
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How Can Total Revenue Be Less Than Product Revenue?
Have you also faced a similar situation with your web analytics tool? This is an answer worth finding out if it happens in your web analytics reporting tool too. Total Revenue includes Tax and Shipping. Also, Product Revenue < Total …
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