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AdWords

Using Google Analytics to reduce PPC cost

Posted on January 12, 2012 by rajan

Are you tired of spending a lot of money on keywords to drive traffic to your site? Well the solution to this can be as simple as just closely monitoring your Google Analytics data. This data can help you lessen your expenses when you are bidding your keywords in Google Ad words. Let me show … Continue reading »

Categories: AdWords, Campaign analytics, Google Analytics, PPC, Tips and Tricks, Web Analytics | Tags: , , | Leave a comment

Why Analytics and Adwords Conversions differ?

Posted on December 8, 2011 by chaitanya

Every month after I send the monthly report to my client he always comes up with one question, “Can you please see why Analytics and AdWords are reporting different numbers for PPC leads? Which one is correct and what is causing this discrepancy?” I am sure this question would have crossed through many of our … Continue reading »

Categories: AdWords, Google Analytics, Tips and Tricks, Web Analytics | Tags: , , | 1 Comment