Category Archives: Mobile Analytics

Part 5 of 5: Mobile Analytics: What To Measure And How To Optimize Your Mobile Website?

Posted on October 19, 2010 by kriteeka | 0 comments | Category | Tags

Apart from the conventional web analytics data like unique/returning visits, clicks, page views, bounce rates, landing pages, exit pages, conversions, referring domains, and geographic segmentation; you can gather some interesting details about your mobile website visitors. Here are some insights: …

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Part 4 of 5: Mobile Analytics: Mobile Visitor Behaviour

Posted on October 15, 2010 by kriteeka | 0 comments | Category | Tags

Using a stylus or your finger on your mobile is heavily different from using a mouse and a keyboard; you know which one is more comfortable and faster. Similarly, there is a vast difference in the user behavior on these …

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Part 3 of 5: Mobile Analytics: Comparative Analysis of Popular Mobile Analytics Tools

Posted on September 24, 2010 by kriteeka | 0 comments | Category | Tags

Getting your analytics right on mobile platforms is definitely not an easy nut to crack. Unlike traditional web analytics, these tools are much younger and inconsistent due to technical limitations; however good news is that they are rapidly getting better. …

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Part 2 of 5: Mobile Analytics: Challenges Of Measuring Mobile Traffic

Posted on September 13, 2010 by kriteeka | 0 comments | Category | Tags

Mobile internet users are increasing drastically and so are the businesses that need to analyze them. As more users embrace these smart communication devices for serious uses, analyzing their behavior and patterns gets even more crucial and important for businesses …

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Part 1 of 5: Mobile Analytics: Why Is It Gaining Steam? And Its Applied Business Benefits

Posted on September 7, 2010 by kriteeka | 1 comment | Category | Tags

The number of mobile phones sold every hour is 6 to 8 times more than the number of desktop computers and laptops sold combined. And among the 300,000 odd mobile phones sold in the first quarter of 2010, 50,000 were …

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