Category Archives: Segmentation

Setting up Data Filters in Google Analytics

Google Analytics allows you to segment traffic data so as to get better insights for your website. GA filters can be created for different parameters so as to easily segregate traffic to get a better understanding of referring keywords. In …

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Advanced Segmentation in Google Analytics

- contributed by Anish Jacob A few days after the Official Google Analytics Blog announced a set of new functionalities added to Google Analytics, we spoke about our liking for Advanced Segmentation and Custom Reports in Google Analytics. Based on …

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Advanced Segmentation and Customer reports in Google Analytics

- contributed by Seby Kallarakkal Web analytics world is going to be changed once again by Google Analytics. The sad part is that Yahoo was so close to take leadership position from GA, but got the timing wrong. From the …

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