Category Archives: Targeting

Understanding your Blog’s ‘Traffic Ecosystem’

The internet has become the new age knowledge center and blogs have become the new age information syndicates. Have a problem? The World Wide Web is sure to throw up millions of sources at you, with each blog looking fancier …

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An End To Tracking And Targeting As We Know It

Soon online marketers would be asking how deep can we legally go when it comes to tracking the steps of their online visitors. With evolving analytics tools and increasing investments in analyzing customer behaviour, marketers are getting ever more enthusiastic …

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Advanced Segmentation in Google Analytics

- contributed by Anish Jacob A few days after the Official Google Analytics Blog announced a set of new functionalities added to Google Analytics, we spoke about our liking for Advanced Segmentation and Custom Reports in Google Analytics. Based on …

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