Category Archives: Beginners

Macro to separate Branded and Non-Branded Keywords

Whenever we start any ‘Keyword Analysis’, the first and foremost thing we need to do is to categorize the keywords into Branded and Non-Branded. Analyzing the keywords by categorizing them will give you more insights. If this categorization is done …

Read More

Online Excel Tutorial-2: Extract keywords from a search query

This is the second post in the series of online tutorials which will help you convert your day to day excel usage into strategic functions that help draw out more from your analysis. The following video talks about a function …

Read More

Online Excel Tutorial-1: Count the number of words in a keyphrase

We bring to you a series of online tutorials which will help you convert your day to day excel usage into strategic functions that help draw out more from your analysis. The first in this series is the following video, …

Read More

How Effective Is Your Landing Page?

Improving the stickiness of your website, especially the landing page is real important for your business. This online face of your business needs the right cosmetics, so that your visitors DO NOT take their eyes of it. So follow this …

Read More

6 Pillars Of A Good Web Analytics Report

They say if your business is not online, it is as good as non-existent. Of all the business websites, less than 20% employ web analytics to track the performance of their site. One needs to remember that what a company …

Read More

9 Reasons Why You Should Start Analyzing Your Website Traffic Now

Are you still stuck with your old and dingy website that you keep updating, but you do not know the results of all the changes that you spend time and resources on? Today’s global business, with suppliers, vendors, investors, prospects, …

Read More

How does your website currently fare? – An eagle eye review

- contributed by Sowparnika Gopal In an already existing site, first learn your current website activity. How USABLE is the site as of now? Well, let’s term this here as ‘Eagle Eye Review’. This will be the overall basic navigational …

Read More

Web Analytics – Is it worth the trouble?

contributed by Francis Joseph It has been almost four months since I was authenticated as a web analyst. The first few days of training and thereafter being on the job were tough. Not to say how confusing they were, considering …

Read More