Campaign analytics
Using Google Analytics to reduce PPC cost
Are you tired of spending a lot of money on keywords to drive traffic to your site? Well the solution to this can be as simple as just closely monitoring your Google Analytics data. This data can help you lessen your expenses when you are bidding your keywords in Google Ad words. Let me show … Continue reading
Tracking QR Codes with Google Analytics
Measuring online marketing campaigns was always possible but measurement of offline marketing to understand how it affects the online visibility of a particular company was a challenge. But now this gap is almost filled by the introduction of QR codes, seen by most of us in magazines, newspapers, TV commercials etc. QR code or “quick … Continue reading
Measurement Plan and Campaign Analytics
Big enterprises that run massive campaigns end up making a crucial mistake at the very beginning and that mistake is not making a measurement plan for the campaign. At the end of each campaign, the stakeholders are drowned with reports from marketing, sales, merchandising and campaign managers. They are flooded with all kinds of metrics … Continue reading