Web Analytics India

This is an extract of an article with interview of Nabler’s CEO Seby Kallarakkal with Shanti Anne Morais of mediabuzz.com.
The World Wide Web is home to millions of online businesses that compete against each other for top Search Engine Optimization (SEO) page ranks. So what sets your business apart from your competitors and what will attract [...]

- Contributed by Kamesh M
We all know that using a Bubble Graph one can show three different dimensions of data i.e, X-axis, Y-axis and the Size of the Bubble to represent an additional dimension of information for the given time period. With a small set of data this may not prove beneficial but is [...]

- Contributed by Deep Moni Hazarika
It’s so much a ritual now to find out the depth of a page or website. How different is it to say rhyming with “death of a page or site”! Fear not. Depth or alternately called Page Views per Visit is says how deep inside your site did a visitor [...]

- Contributed by Deep Moni Hazarika
The presence of the internet as we see it now is more than a decade, though it took time to become a dependency in many matters – be it corporate presence, buying and selling online, news matters, hobby and what not. In this short span of time however, what happens [...]

- Contributed by Seby Kallarakal
I’ve been hearing and reading about emetrics for a while. Few years back, I had even initiated talks to see if it’s possible to have an Emetrics Bangalore. Finally, I got to go one of them - I was told that this was the best of the lot. Emetrics at San [...]

- Contributed by Deep Moni Hazarika
Just about a month back, on 14th April, Google announced about a change to come in the Google search referrals. Next day on, there were series of discussions on enlightening the rest of the world about the present search referrer and newly structured search referrer. The flames can still be [...]

- Contributed by Saagar Shinde
Most of the web-analyst in world does reporting-analysing on Daily & Weekly basis. Most of the time they have to go through the painful process - Visiting Google Analytics (GA), going to different profiles, selecting the required reports & then export or copy-past reports/data into the respective dashboards/reports. It’s becomes [...]

- contributed by Anish Jacob
A few days after the Official Google Analytics Blog announced a set of new functionalities added to Google Analytics, we spoke about our liking for Advanced Segmentation and Custom Reports in Google Analytics. Based on my experience of using Advanced Segmentation in the past few weeks, I’d say it’s one of [...]

- contributed by Gunjan Aggarwal
Dashboard designs are one of today’s most discussed topics. The first dashboard created for a client is always a challenge. Limited time and best results.
One of the things that can be done to simplify a dashboard of a web analytical report, containing data of a lot of verticals, is using the [...]

- contributed by Sowparnika Gopal
Any technology savvy person can very well define the term logs. Logs are nothing but records. Records that gives an impression about your activity, be it your own computer, the attendance at your work place, time spent on your tasks or anything… When you have a record of any activity; it is [...]

- contributed by Seby Kallarakkal
Web analytics world is going to be changed once again by Google Analytics. The sad part is that Yahoo was so close to take leadership position from GA, but got the timing wrong. From the time Yahoo acquired IndexTools, almost everyone was expecting Yahoo to launch it for free and beat [...]

- contributed by Sowparnika Gopal
In an already existing site, first learn your current website activity. How USABLE is the site as of now? Well, let’s term this here as ‘Eagle Eye Review’. This will be the overall basic navigational review.
Eagle Eye Review should ideally include:

Home Page Dissection
This is an analysis of the home page in [...]

contributed by Francis Joseph
It has been almost four months since I was authenticated as a web analyst. The first few days of training and thereafter being on the job were tough. Not to say how confusing they were, considering all I could hear were these weird chants primarily focusing on visits and page views, coupled [...]

Hello there. Welcome to our blog. Since this is our first post, we thought it would be good to state our objectives and our target audience.
Our target audience is people who want to learn web analytics. They know the terms. They have used the tools to some extent, but they are fighting a lonely battle.
There are, of [...]