- Contributed by Saagar Shinde
Why does a unique visitor differ from report “A” and report “B” even though it is tracked for Europe territories in both the cases? We use Omniture tool to extract analytics data.
The problem was Report “A” consists of different territories across Europe, when unique visitors amount is aggregated it differ from Report “B” which reports on complete Europe traffic.
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- Contributed by Robin Browne
At work, we constantly emphasise on learning. Sometimes it is easy and sometimes it is not. Comparisons can be futile but I will risk my neck with one, Omniture has a large help section, but it is not always easy to find a solution to your problems. This may be due to the complexity of the entire Omniture ecosystem, but come on at least they can improve their search functionality.
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- Contributed by Deep Moni Hazarika
Just about a month back, on 14th April, Google announced about a change to come in the Google search referrals. Next day on, there were series of discussions on enlightening the rest of the world about the present search referrer and newly structured search referrer. The flames can still be seen 
. Not going too much into the same conversation that had been around for this long, there is another reason for writing this post.
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- Contributed by Mukesh Sharma
Ever wondered how you could give access to a particular child profile to a user
In the newer version of Webtrends, v8.5, there are pre-defined roles like Administrator, Report Manager and Report User. There is also a provision to define your own role. Question is can you solve the problem of assigning child profile access using these added functionalities?
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- Contributed by Kamesh. M
I am sure most of us working with Omniture SiteCatalyst avoid using the Data Warehouse for data extraction though we have access to it. This might be because of the complexity involved in that or may be its Time consuming, since the results are not provided in real-time. This could be the mistake that we are committing.
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- Contributed by Robin Browne
One of our clients operates a website that caters to an audience seeking legal help and puts them in touch with lawyers best suited to serve their needs. What happens is that:
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- Contributed by Saagar Shinde
Most of the web-analyst in world does reporting-analysing on Daily & Weekly basis. Most of the time they have to go through the painful process – Visiting Google Analytics (GA), going to different profiles, selecting the required reports & then export or copy-past reports/data into the respective dashboards/reports. It’s becomes a hassle when your client asks for an ad-hoc, while you are busy with your weekly or monthly reporting. Seems more like, the web ‘analyst’ has become a clown in the office juggling between ‘n’ number of reports at the same time! It is important to manage time appropriately while using option called ‘Custom Reporting’ in GA. Custom Reporting means to ‘design, a kind of report which fits your need’ as defined by GA. Here, you can also create a report and use it the rest of your life. ‘Custom Reporting’ somewhat helps you to transform into ‘KING Analyst’ from being a ‘Reporting Slave’. Most people don’t use ‘Custom Reporting’, a perfect and thoughtful gift from Google Analytics to those who value time. They don’t use it because they proibably are ignorantor they love their old ways or they just prefer spending the day collecting data. Ok that is the theory bit, now miving to some real time reporting, Let’s make a Report which can be used weekly or monthly & then see how we can schedule it.
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- Contributed by Gunjan Aggarwal
A layman who would look at the above graph, at his first glance would tell that the Paid Search had not performed well in the initial months, or HE/SHE would think that there must be some changes happened in the Paid Search Section in the month of June which in turn shows hike from July onwards
Through this trend in first glance you will say that Paid Search didn’t yield any visitor in the month of April, May and June. But the fact is Paid Search Campaign started in July.
Now how to show trend line starting from July onwards is a trick.
Goto your Data Source
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Reason out the Hike or the downfall of the trend in a better manner: Another Dashboard Tip
- Contributed by Gunjan Aggarwal
In earlier blogs, we learn how to create interactive charts with the help of checkboxes. Those who have missed that blog post can read the article on using check boxes for a neat treat .
It’s very much necessary for a web analyst to analyze the trend and figure out the reason for the hike or fall in the traffic at a given point of time. If it’s a Normal Trend Chart, we can insert a text box (Auto shape) with added comments beside it to reason out the Hike or the downfall. But if in case we are using Interactive Chart alone with Check Boxes, then inserting an Auto Shape for comments would not be the right thing to do, because it remain constant and appear on other section graph when selected.
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