Tracking RSS Subscribers through Google Analytics

- Contributed by Gunjan Aggarwal

The best way to measure success of a blog is through RSS subscribers. Usually we get data about the RSS subscribers through feedburner. But we can also use Google Analytics to get that figure.

To Track the Clicks on RSS button, add following code within the :-

onclick=”javascript: pageTracker._trackPageview (‘/rss/rsspic’);”

You can use any page name instead of ‘/rss/rsspic’.

Through OnClick function we are calling virtual page. We don’t have to create that page in our website.

Read More

Notes from Emetrics, San Jose – Day 1

- Contributed by Seby Kallarakal

I’ve been hearing and reading about emetrics for a while. Few years back, I had even initiated talks to see if it’s possible to have an Emetrics Bangalore. Finally, I got to go one of them – I was told that this was the best of the lot. Emetrics at San Jose.

I can understand why this conference is attended by a lot of digital marketers. The arrangements, speakers, topics, the crowd, everything was good.

Read More

Omniture: Individual Suites Reporting V/s Global Suite Reporting

- Contributed by Saagar Shinde

Why does a unique visitor differ from report “A” and report “B” even though it is tracked for Europe territories in both the cases? We use Omniture tool to extract analytics data.

The problem was Report “A” consists of different territories across Europe, when unique visitors amount is aggregated it differ from Report “B” which reports on complete Europe traffic.

Read More

GA Individual Qualification Test

- Contributed by Robin Browne

At work, we constantly emphasise  on learning. Sometimes it is easy and sometimes it is not. Comparisons can be futile but I will risk my neck with one, Omniture has a large help section, but it is not always easy to find a solution to your problems. This may be due to the complexity of the entire Omniture ecosystem, but come on at least they can improve their search functionality.

Read More

The Google Search Hype

- Contributed by Deep Moni Hazarika

Just about a month back, on 14th April, Google announced about a change to come in the Google search referrals. Next day on, there were series of discussions on enlightening the rest of the world about the present search referrer and newly structured search referrer. The flames can still be seen :-). Not going too much into the same conversation that had been around for this long, there is another reason for writing this post.

Read More

Chart Axis Labels – Conditional Formatting

- Contributed by Gunjan Aggarwal

We all like conditional formatting for the fact that data can be better projected that way. It makes data easy to read and conclude. It can be used in creating the Interactive dashboard, Routine reports, Adhoc reports and many more places where the Graphs play’s a vital role.

Read More

Child Profile Access in Webtrends

- Contributed by Mukesh Sharma

Ever wondered how you could give access to a particular child profile to a user

In the newer version of Webtrends, v8.5, there are pre-defined roles like Administrator, Report Manager and Report User. There is also a provision to define your own role. Question is can you solve the problem of assigning child profile access using these added functionalities?

Read More

Omniture Data Warehouse

- Contributed by Kamesh. M

I am sure most of us working with Omniture SiteCatalyst avoid using the Data Warehouse for data extraction though we have access to it. This might be because of the complexity involved in that or may be its Time consuming, since the results are not provided in real-time. This could be the mistake that we are committing.

Read More

Phone Tracking: Mongoose Implementation with Omniture Site Catalyst

- Contributed by Robin Browne

One of our clients operates a website that caters to an audience seeking legal help and puts them in touch with lawyers best suited to serve their needs. What happens is that:

  • A visitor arrives
  • Checks around for a lawyer that matches their requirement
  • Clicks on a button that shows them a Phone No. to call

Read More

TIME IS PRECIOUS: Don’t use it as ‘Reporting SLAVE’ but as ‘KING Analyst’

- Contributed by Saagar Shinde

Most of the web-analyst in world does reporting-analysing on Daily & Weekly basis. Most of the time they have to go through the painful process – Visiting Google Analytics (GA), going to different profiles, selecting the required reports & then export or copy-past reports/data into the respective dashboards/reports. It’s becomes a hassle when your client asks for an ad-hoc, while you are busy with your weekly or monthly reporting. Seems more like, the web ‘analyst’ has become a clown in the office juggling between ‘n’ number of reports at the same time! It is important to manage time appropriately while using option called ‘Custom Reporting’ in GA. Custom Reporting means to ‘design, a kind of report which fits your need’ as defined by GA. Here, you can also create a report and use it the rest of your life. ‘Custom Reporting’ somewhat helps you to transform into ‘KING Analyst’ from being a ‘Reporting Slave’. Most people don’t use ‘Custom Reporting’, a perfect and thoughtful gift from Google Analytics to those who value time. They don’t use it because they proibably are ignorantor they love their old ways or they just prefer spending the day collecting data. Ok that is the theory bit, now miving to some real time reporting, Let’s make a Report which can be used weekly or monthly & then see how we can schedule it.

Read More