Tagged With: Campaign Analytics
Tracking QR Codes with Google Analytics
Measuring online marketing campaigns was always possible but measurement of offline marketing to understand how it affects the online visibility of a particular company was a challenge. But now this gap is almost filled by the introduction of QR codes, seen by most of us in magazines, newspapers, TV commercials etc. QR code or “quick … Continue reading
Measurement Plan and Campaign Analytics
Big enterprises that run massive campaigns end up making a crucial mistake at the very beginning and that mistake is not making a measurement plan for the campaign. At the end of each campaign, the stakeholders are drowned with reports from marketing, sales, merchandising and campaign managers. They are flooded with all kinds of metrics … Continue reading
Categories: Campaign analytics, Reporting, Tips and Tricks, Web Analytics
Tags: Campaign Analytics, Measurement Plan, Web Analytics
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