Web Analytics India

- Contributed by Anish Jacob
“Can you confirm that there is no overlap between the organic search traffic and the paidsearch traffic reported in Google Analytics?”
This was the question posed to me by a client recently…
I immediately turned to the Advanced Segmentation feature of the tool. I quickly set up three custom segments as [...]

- Contributed by Gunjan Aggarwal
The best way to measure success of a blog is through RSS subscribers. Usually we get data about the RSS subscribers through feedburner. But we can also use Google Analytics to get that figure.
To Track the Clicks on RSS button, add following code within the :-
onclick=”javascript: pageTracker._trackPageview (’/rss/rsspic’);”
You can use any [...]

- Contributed by Robin Browne
At work, we constantly emphasise  on learning. Sometimes it is easy and sometimes it is not. Comparisons can be futile but I will risk my neck with one, Omniture has a large help section, but it is not always easy to find a solution to your problems. This may be due [...]

- Contributed by Saagar Shinde
Most of the web-analyst in world does reporting-analysing on Daily & Weekly basis. Most of the time they have to go through the painful process - Visiting Google Analytics (GA), going to different profiles, selecting the required reports & then export or copy-past reports/data into the respective dashboards/reports. It’s becomes [...]

- contributed by Anish Jacob
A few days after the Official Google Analytics Blog announced a set of new functionalities added to Google Analytics, we spoke about our liking for Advanced Segmentation and Custom Reports in Google Analytics. Based on my experience of using Advanced Segmentation in the past few weeks, I’d say it’s one of [...]

- contributed by Seby Kallarakkal
Web analytics world is going to be changed once again by Google Analytics. The sad part is that Yahoo was so close to take leadership position from GA, but got the timing wrong. From the time Yahoo acquired IndexTools, almost everyone was expecting Yahoo to launch it for free and beat [...]