Web Analytics India

“Data Extract” tool is very user friendly and easy to use. It allows users to create normalized tables, and they decide on metrics and filter as per their requirements.

The tool gives multiple delivery options:

1. Immediate report download
2. Scheduled reports based on the granularity for periodic deliveries
3. Email delivery of reports to multiple ids

When to use Data Extract tool?

With the last we heard about Omniture, we now know that Adobe Systems Inc. is all set to acquire Omniture Inc. for a whopping $1.8 billion. The deal, said to have been mutually agreed upon by both the companies on a fully diluted equity-value basis, will help Adobe offer better user interface solutions to its customers. As the two companies join hands, Omniture’s web analytics and optimization technologies would complement Adobe’s content creation tools and help the company deliver effective web solutions across all digital platforms. This is good news for Adobe’s customers as they would now be entitled to receive more in terms of value creation. As from the web analytics point of view, would this mean more and more creative media sites and agencies would vie for Omniture than Google Analytics? Only time can tell.

Expanded Opportunities for Adobe and Omniture

This is a natural move for Adobe, a company that wanted to get into digital advertising. Adobe will definitely capitalize on this deal by offering Omniture as a built-in solution for most of its development tools.

With the inclusion of Omniture in its offerings, Adobe will be able to provide mission-critical solutions to its enterprise customers, further increasing its ability to appeal to online marketers and chief marketing officers. On the other hand, Omniture will benefit from a global operational scale and the ability to move into newer markets.

Finer Aspects of the Deal

According to the terms of the agreement, Adobe will commence a tender offer to acquire all the outstanding common stock of Omniture, at the rate of $21.50 per share. The deal (pending regulatory approval) is expected to be closed in the fourth quarter of Adobe’s 2009 fiscal year.

As part of the deal, Omniture will become a new business unit within Adobe. Omniture’s CEO, Josh James, will join Adobe as senior vice president of the new business unit, and will report to Adobe’s president and CEO, Shantanu Narayen.

Head Honchos Speak

“This is a game changer for Adobe and its customers. We will enable advertisers, media companies and e-tailers to realize the full value of their digital assets. We really think that we can actually transform how digital content is created,” said Shantanu Narayen, the chief executive officer of Adobe.

“Omniture’s mission has been to enable our customers to optimize every digital interaction. By joining forces with Adobe, we will accelerate our ability to deliver on that vision and together bring new innovation to the market that improves content engagement, advertising effectiveness and the overall user experience, which will drive more advertising dollars online,” said Josh James, the CEO of Omniture.

Reference Websites

• www.watblog.com
• www.omniture.com
• www.techcrunch.com
• www.online.wsj.com
• www.adobe.com

- Contributed by Saagar Shinde

Why does a unique visitor differ from report “A” and report “B” even though it is tracked for Europe territories in both the cases? We use Omniture tool to extract analytics data.

The problem was Report “A” consists of different territories across Europe, when unique visitors amount is aggregated it differ from Report “B” which reports on complete Europe traffic.

For a new web analyst he might start scratching his head! He could say what the hell went wrong. Did he make a mistake in pasting the value in the report or did he miss out any territory in Report “A”.

The first thing to understand is differences the way the data is extracted from Omniture:

(Note: “T” represents Territory of Europe & V represents value)

This could be an ideal picture to elaborate the points & will help us to understand better. “Europe” represents Global Reporting Suite whereas “Spain, France & Brazil” represents Individual Reporting Suite.

Here we can see 2 types of Omniture tags used to collect data. Europe Suite Tag is common in all websites. It’s called as Global Reporting suite for Europe as we have defined earlier. The function of this Global Reporting suite for Europe is to collect aggregate data from website 1, 2 & 3. Additional feature of this Omniture tag data is “Deduplication”. Let say Mr. X visits Website 1, 2 & 3.

Through typical implementation Mr. X could be counted as unique visitors by 3 websites. Now the wrong understanding comes in. If data for all three websites are aggregated Mr. X could be counted 3 times in global suite. This is not true. Remember Omniture using “Deduplication” by which Mr. X is counted only once.

Report B – Values are taken from Global Reporting Suite of Europe which uses “Deduplication” so Mr. X is counted just once as unique visitors.

So Report A – Values are taken from individual Country Reporting Suite, which uses the traditional way to track Unique Visitors. If Mr. X goes to Website 1, 2, & 3: he will be tracked as Unique Visitors on all three website. When you sum up the data of all three websites Mr. X will be counted as thrice as Unique Visitors, ending up with mistaken & misleading data.

Mistakes:

• You can’t compare these two reports because they are tracked differently.
• You can’t sum up the Unique Visitors in Report A because they are Unique Visitors across different territories of Europe it doesn’t mean they are Unique Visitors across Europe.

Please share your views and experiences about the problems faced regarding individual & global reporting suites or the solution you came up with.