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Tag Archives: Social Media Analytics
Social Media Analytics — Innovate To Survive
It is all about the survival of the fittest!! Social media landscape is throbbing and growing every minute. With more and more people being connected to the internet and thousands of social media sites, the need to survive and differentiate …
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The Challenges Of Social Media Analytics
The surge of social medial networks is tightly coupled with the varied challenges when it comes to analyzing social media, especially for business needs. Businesses have to muscle its way out of these challenges to fully benefit from this human …
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A Page To Be Proud Of
(An interview with Seby Kallarakkal, Founder and CEO, Nabler Web Solutions – by D. Murali. Published in Hindu Business Line on June 17, 2010.) Should a marketer worry about varied streams of data portraying seemingly different stories? “I would think …
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NodeXL – A Cool Tool To Creatively Depict Complex Social Networks
Do you need to display and analyze a network graph but you don’t want to deal with difficult applications, arcane file formats, or advanced programming languages? NodeXL may be what you’re looking for. NodeXL is a template for Excel 2007 …
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Measuring Social Media Marketing Activities
This article has excerpts from: Social Marketing Analytics Report by Web Analytics Demystified And Altimeter Group. Please visit http://john.webanalyticsdemystified.com/2010/04/22/new-research-on-social-marketing-analytics/ for more details, formulas, and to download the report. We are living a world of constant flux. Technologies emerge, communication channels …
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Top 5 Reasons Why Consumer Brands Should Track Social Media
Communication about brands no longer happens in spaces where the brands have full control (like their websites); they are not restricted to spaces where there is some control (like moderated forums). The communication happens in spaces where the brand has …
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