Web Analytics India

- Contributed by Kamesh M
We all know that using a Bubble Graph one can show three different dimensions of data i.e, X-axis, Y-axis and the Size of the Bubble to represent an additional dimension of information for the given time period. With a small set of data this may not prove beneficial but is [...]

Company Profile:
Nabler is India’s first pure play web analytics company. We are looking for web analysts who are excited about analytics and the Internet. We analyze data for some of the best brands in the world and work on a range of tools including Site Catalyst, Coremetrics, WebTrends, ClickTracks and Google Analytics. The selected candidate [...]

- Contributed by Mukesh Sharma
Ever wondered how you could give access to a particular child profile to a user
In the newer version of Webtrends, v8.5, there are pre-defined roles like Administrator, Report Manager and Report User. There is also a provision to define your own role. Question is can you solve the problem of assigning [...]

- Contributed by Saagar Shinde
Most of the web-analyst in world does reporting-analysing on Daily & Weekly basis. Most of the time they have to go through the painful process - Visiting Google Analytics (GA), going to different profiles, selecting the required reports & then export or copy-past reports/data into the respective dashboards/reports. It’s becomes [...]

 - Contributed by Gunjan Aggarwal

A layman who would look at the above graph, at his first glance would tell that the Paid Search had not performed well in the initial months, or HE/SHE would think that there must be some changes happened in the Paid Search Section in the month of June which in turn [...]

- contributed by Sowparnika Gopal
Any technology savvy person can very well define the term logs. Logs are nothing but records. Records that gives an impression about your activity, be it your own computer, the attendance at your work place, time spent on your tasks or anything… When you have a record of any activity; it is [...]

- contributed by Seby Kallarakkal
Web analytics world is going to be changed once again by Google Analytics. The sad part is that Yahoo was so close to take leadership position from GA, but got the timing wrong. From the time Yahoo acquired IndexTools, almost everyone was expecting Yahoo to launch it for free and beat [...]

- contributed by Sowparnika Gopal
In an already existing site, first learn your current website activity. How USABLE is the site as of now? Well, let’s term this here as ‘Eagle Eye Review’. This will be the overall basic navigational review.
Eagle Eye Review should ideally include:

Home Page Dissection
This is an analysis of the home page in [...]

contributed by Francis Joseph
It has been almost four months since I was authenticated as a web analyst. The first few days of training and thereafter being on the job were tough. Not to say how confusing they were, considering all I could hear were these weird chants primarily focusing on visits and page views, coupled [...]

Hello there. Welcome to our blog. Since this is our first post, we thought it would be good to state our objectives and our target audience.
Our target audience is people who want to learn web analytics. They know the terms. They have used the tools to some extent, but they are fighting a lonely battle.
There are, of [...]